Task approached Resonate to re-design their showroom in Shoreditch East London. This well-established company set up over 30 years ago specialises in the design, manufacture and supply of quality commercial and hospitality furniture. Today sees Task stronger than ever with a substantial share of the UK market. Their portfolio includes the UK agency for Marelli soft seating from Italy along with key distribution for ICF products to fulfil a complete office furniture solution.
The Brief was to provide a showcase for the company’s varied and extensive portfolio in an environment that could also accommodate working staff. Key joinery elements were to reflect the bespoke side of the company’s business with light fittings supplied by Penta.
Resonate’s response was to take the furniture as a starting point and elevate the pieces within the hierarchy of the space to take centre stage. The ground floor became a museum gallery with pure white monolithic display plinths defining key areas and collections as performance stages and cat walks for furniture. Floating ceiling rafts echoing the plinths below cast uniform light over the set pieces and mirrored surfaces permit customers to view the products from a 360 degree perspective.
Overall this is a scheme that celebrates the products, theming the interiors in a very neutral but sophisticated way that enables the individual pieces to shine.